Logos

1. My favorite logo at the moment (because my favorites change a lot) is that of NASA. I like the design because while it is relatively simple, it is also able to incorporate some elements about the organization. For instance, the blue background speckled with white dots evokes a night sky or constellations. This reflects the countless missions that NASA has arranged and organized in order to explore the solar system that lies beyond our night sky. I also like that the design is not confined to the circle- the red slashes escape the borders of the blue circle, sort of like how NASA escapes the borders of our planet and is able to travel into the far reaches of the heavens. It's a kind of cheesy analysis, but I like the fact that the logo is (at least in my mind) is able to demonstrate what the organization does/stands for. Overall, I find it to be nicely designed. 

The NASA logo :)

2. Five logos that I was not familiar with... 

What I like about this logo is that the 

more you look at it, the more you find. 

Initially, I noticed it because of the 

intricate design- the first thing that caught

my eye was the sword. But then when I 

took a closer look at it, I noticed that there

was also a book, some flames, and a bird

incorporated into it as well. Even now, 

examining it again, I noticed that the borders

of the logo are what look like stalks of 

wheat. It not only attracts the eye of the 

viewer, but also engages it, compelling it to

find all the hidden elements within it, almost

like a game of "I spy." It also reminds me of 

a medieval crest. 

This was the first logo that I saw when I opened up the first 

website, and it actually immediately struck my fancy. I guess

I was surprised by the simplicity of it. Although logos are 

usually quite simple, something about this one seemed even

more minimalistic than some of the others I've seen, 

especially with the large, white background. I like the fact 

that the yarn, the product that is presumably being sold by this

company, is incorporated into the logo in a subtle way. I also 

like the fact that you can discern a lot about this company just 

from their logo- just by looking at it, you know the location 

(Norway), and the product that is being sold (yarn).                

What can I say? I love the owl. The thing about this logo is 

that I can tell that it would attract the attention of a lot of viewers

because people tend to like things that are cute- such as this owl.

Although you don't really know what is being sold by this 

company, or whether it is a company at all, there is something

about the innocent demeanor of this owl that makes it very 

pleasant and calming to look at. Or maybe I just tend to 

gravitate towards animals. 

The first word that comes to mind when

I look at this logo is "raw". I don't know

why, but it seems much more grounded 

and rougher than the others, which goes 

along with what the logo is for- "for the 

refined wanderer." I think that the logo

is really able to capture a wandering 

essence. It reminds me of camping, or

outdoor activities. Overall, it strikes me

as being ingrained in nature, or trying to

evoke a feeling of being ingrained in 

nature yourself. I also think it looks cool!

I scrolled past this one initially, but then after a pause, went back to it. 

What I like about this one is the way the designers have utilized a kind 

of 3-D to make the bicycle feel more real. It gives it a certain textured

look, that makes it seem like it's actually a piece of red/orange metal 

that has been twisted in the shape of a bike. I also think the color scheme

is very nice. Somehow, the red and orange works here.